TOBY HARRISON
SENIOR PR NEW BUSINESS,
STRATEGIC & CREATIVE CONSULTANT
I am a natural problem solver, innovative strategic & creative thinker and consistent winner of new business pitches, helping my agency clients win 75% of the pitches I lead or am significantly involved in.
I deploy 25 years of PR experience to help agencies turn client and new business briefs into compelling communications campaigns comprised of thought-provoking strategic thinking, engaging creative positioning and attention-worthy ideas spanning earned media, experiential, content and social, applying my own strategic and creative process to everything from alcohol to aviation, finance to food and technology to toys.
I am an experienced, hands-on and passionate new business and creativity trainer, and my Win The Pitch, Creative Excellence Training and Creative Catalyst Series courses are proven to unlock the pitch-winning and creative ability of PR practitioners of all levels.
Consultancy services:
NEW BUSINESS CONSULTANCY
> Pitch leadership & guidance
> Pitch planning & brief breaking
> Agency positioning & storytelling
> Strategic & creative leadership
> Presentation & asset design
> Pitch/presentation doctoring
> Pitch team coaching & preparation
STRATEGIC CONSULTANCY
> Strategic planning
> Research & insight analysis
> Strategic story crafting & scripting
> Strategy presentation development & visualisation
> Strategic evaluation, counsel & development for existing strategies
CREATIVE CONSULTANCY
> Creative planning & positioning
> Idea generation & development
> AIM (Agile Ideas Machine) hourly service for agencies that need creative fast
> Brainstorm facilitation
> Creative evaluation, counsel & development for existing ideas
Toby is a slick operator - a deep thinker with the ability to jump straight to the heart of an issue. He develops
razor sharp strategies that align to both communication and commercial objectives. He delivers bold
creative ideas of any scale or size and for any marketing channel. I would highly recommend him.
Katy Campbell
Senior PR Consultant | Little Red Rooster
Reading, England
THREE ESSENTIAL COURSES
TRAINING
WIN
THE
PITCH
The course
behind one agency's
12/12
pitch-winning streak
CREATIVE
EXCELLENCE
TRAINING
CREATIVE
CATALYST
SERIES
A comprehensive six-module training course that via over 250 proven and practical techniques, tips, mindsets and behaviours, shaped by over 20 years of successfully pitching to the world’s biggest brands, will establish better team motivation, sharper planning, deeper client engagement, stronger responses, richer storytelling, smoother delivery and much more, ultimately ensuring the consistent winning of competitive new business pitches becomes the norm.
A complete six-module training course that via a wealth of proven and practical techniques, tips, mindsets and behaviours, shaped by 15 years as a PR creative director and consultant, will boost and maintain individual creative confidence and ability at all levels, ultimately enhancing agency creative culture, supercharging brainstorms, improving ideas, strengthening creative storytelling and increasing the volume of client-approved concepts.
A flexible and fast-paced training series comprised of four independent courses, each of which will accelerate positive creative change within an essential creative discipline, enabling freelancers, in-house professionals and agency practitioners of any level to upskill in the areas that benefit them most. Whether doing one course or all four, individually or in a group, the proven and practical techniques, tips, mindsets and behaviours will make everyone a creative catalyst.
SAY HI
If you'd like to talk about a new business opportunity, project or training, please get in touch.
+44 7984 493980
