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TOBY HARRISON

PR CREATIVE, STRATEGIC &
NEW BUSINESS CONSULTANT

As an award-winning, multi-sector Creative, Strategic & New Business Consultant with over 20 years' PR experience, I am an innovative creative and strategic thinker, natural problem solver, consistent pitch winner and experienced trainer.

I have a proven track record of creating and delivering integrated, strategic and creative communications campaigns and successfully pitching to the world’s biggest brands.

As a freelance consultant ​I help agencies turn client and new business briefs into compelling campaign stories comprised of thought-provoking strategic thinking, engaging creative positioning and unique, on-message, attention-worthy ideas spanning earned media, content, experiential, social and digital, applying my own strategic and creative process to everything from alcohol to aviation, finance to food, technology to toys.

I specialise in working with agencies to win new business, be that leading the process or focusing on solving strategic and creative challenges within the brief, helping my agency clients collectively win 75% of the pitches I lead or am significantly involved in.

I am hands-on, collaborative and passionate about not only creating great work, but helping others do the same by unlocking their creative, strategic and pitch-winning potential and ability.

Expertise & services:

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CREATIVE CONSULTANCY

Creative campaign planning

Idea generation and development across earned media, content, experiential, digital and social

Brainstorm facilitation

Out of office hours "FIG" (Fast Idea Generation) service, charged by the hour for agencies that need a concept quickly

Creativity training (see TRAINING)

STRATEGIC CONSULTANCY

Strategic campaign planning

Research and insight analysis

Strategic story crafting and development

Strategy Surgery, casting fresh strategic eyes on existing or developing strategies

NEW BUSINESS CONSULTANCY

Pitch leadership and planning

Strategic and creative leadership

Client relationship management

Presentation and asset writing and design

Prop and theatre conception 

and creation

Pitch team coaching and preparation

"S2P" (Submission 2 Presentation) service

New business training (see TRAINING)

Toby is a slick operator - a deep thinker with the ability to jump straight to the heart of an issue. He develops razor sharp strategies that align to both communication and commercial objectives. He delivers bold creative ideas of any scale or size and for any marketing channel.

Katy Campbell - Client Services Director, The PR Network

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PORTFOLIO

SOME OF MY FAVOURITE WORK 
SEE MORE >
 
 
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TWO VITAL PROGRAMMES​​

TRAINING

I am an experienced trainer who is passionate about helping others unlock their creative, strategic and pitch-winning potential and ability.

 

My training programmes are interactive, practical, discussion-based and informal. They are delivered either in person or virtually and include pre-training stimulus and detailed post-training summaries. 

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CREATIVE

EXCELLENCE

TRAINING

A comprehensive training course guaranteed to cultivate creative

confidence and ability in everyone.

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WIN

THE

PITCH

An essential training course

packed full of over 100 pitch-winning techniques and behaviours.

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SAY HI

If you'd like to talk about a project, new business opportunity or training, please get in touch.

toby@tobyharrison.co.uk

07984 493980

CONTACT

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